On January 7, 1837 Phillip A. Bell began to publish a weekly newspaper called Weekly Advocate. From the beginning, one of the major goals of this newspaper was to educate its subscribers, and much information appeared in a list format including: principal railroads, lengths of rivers, heights of principal mountains, principal colleges in the United States and the principal features of various countries of the nations of the earth.
On March 4, 1837, issue number 9 of the newspaper was published under the new name of The Colored American, with Samuel E. Cornish as editor. The new motto was “RIGHTEOUSNESS EXALTETH A NATION,” and the paper was “…designed to be the organ of Colored Americans—to be looked on as their own, and devoted to their interests—through which they can make known their views to the public—can communicate with each other and their friends, and their friends with them; and to maintain their well-known sentiments on the subjects of Abolition and Colonization, viz.—emancipation without expatriation—the extirpation of prejudice—the enactment of equal laws, and a full and free investiture of their rights as men and citizens…”