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UMass Amherst Libraries

Marketing & Industry Resources

Market Research

Mintel Academic

Geography: United States

Includes consumer lifestyle reports that discuss purchasing motivations and product/brand preferences across consumer segments such as Affluent Customers, Baby Boomers, Men, Millennials, Multicultural, Teens, and Women. Market research reports cover consumer-focused industry categories that include Automotive, Beauty & Personal Care, Drink, Food, Health & Wellbeing, Travel, eCommerce, and more.


MarketResearch.com Academic

Geography: United States

Market research reports covering the topics of food & beverage, technology & media, life science, consumer goods, service industries, and more.

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WARC (World Advertising Resource Center)

Geography: US and Global

Contains articles, case studies, research reports, consumer insights, and analysis covering all areas of marketing, advertising, and mass communications. Provides best practices, evidence, and insights from the world's leading brands.


eMarketer PRO

Geography: Global

Includes market research reports, industry data, and charts and analysis for everything digital, including eCommerce, social media, mobile devices, and more. Coverage is both US and global.


RKMA e-books

Geography: United States

These comprehensive assessments of various consumer-related markets include market forecasts, sector trends, profiles of market leaders, and statistics. In addition to in-depth analysis, the handbooks include links to hundreds of websites for additional information. Published annually, many of these handbooks are recognized as top reference titles in their respective fields.


Marketline Advantage

Geography: Global

Provides macro-level socioeconomic and demographic data for countries worldwide, both historical and forecasted. Includes company SWOTs, company overviews, industry profiles, case studies, country analysis, news, and more.

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The Pew Research Center

Geography: United States

Generates reports based on public opinion polls, demographic research, media content analysis and other empirical social science research.