Skip to main content
UMass Amherst Libraries

Marketing & Industry Resources

Industry Research


Plunkett Research Online

Internet Resources

Includes links to economic data from the Census Bureau, including The Economic Census.  Also contains business characteristics, business & workforce dynamics, economic data and economic indicators.

Provides county, state, and national level business data, including number of establishments, payroll (annual and first quarter), employment numbers, and industry-specific statistics.

BLS provides information profiles for over 100 national industries. Profiles include statistics and reports on labor-related topics, such as business costs, employee benefits, and occupational outlook and forecasts. Industries are broken down into 12 supersectors, based on North American Industry Classification System (NAICS) codes. They are: Construction, Education & Health Services, Financial Activities, Government, Information, Leisure & Hospitality, Manufacturing, Natural Resources & Mining, Other Services, Professional & Business Services, Transportation & Utilities, and Wholesale & Retail Trade.