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The University of Massachusetts Amherst

Public Relations

Library material for Journalism majors concentrating in Public Relations.

Databases

Below are a selection of a few of our hundreds of databases available for research that include topics related to marketing, PR and advertising.

For links to consumer and marketing research databases, see our Market & Industry Resources subject guide

Academic Journals

The library provides access to the following journals through our databases.

Public Relations

Advertising

Marketing