Public Relations
Library material for Journalism majors concentrating in Public Relations.
- Organizations & Trade Publications
- Certificates & Online Courses
- Databases & Journals
- Books
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- Writing & Library Tools/Resources
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Your Librarian
Jeremy Smith
he, him, his
Contact:
W.E.B. Du Bois Library
154 Hicks Way
Amherst, MA 01003
154 Hicks Way
Amherst, MA 01003
413-545-6729
Social: YouTube Page
Subjects: Journalism
Databases
Below are a selection of a few of our hundreds of databases available for research that include topics related to marketing, PR and advertising.
For links to consumer and marketing research databases, see our Market & Industry Resources subject guide
- ABI/INFORM Complete This link opens in a new windowContent type: Business journal articles. Description: ABI/INFORM is the library's largest online full-text business journal collection. 3,000 business periodicals - peer-reviewed journals, trade journals, business magazines, 1960 - present, including the Wall Street Journal, 1984 - present.Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.
- Academic Search Premier This link opens in a new windowScholarly journals from all academic disciplines - an excellent starting point for multidisciplinary research projects. 3,200 full-text journals. Coverage from 1975 to present.Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.
- Business Source Complete This link opens in a new windowContent Type: Business journal articles, company reports. Description: Peer-reviewed journals, trade journals, and business magazines. Company SWOT reports. Includes the Harvard Business Review, Volume 1 (1922) to present.Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.
- Business Source Complete This link opens in a new windowContent Type: Business journal articles, company reports. Description: Peer-reviewed journals, trade journals, and business magazines. Company SWOT reports. Includes the Harvard Business Review, Volume 1 (1922) to present.Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.
- ComAbstracts This link opens in a new windowAbstracts of articles and books on communication theory, interpersonal communication, mass communication, advertising and marketing, broadcasting, journalism, public opinion, and public relations. Coverage varies - earliest is 1915-present.Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.
- Communication and Mass Media Complete This link opens in a new windowCommunication scholarly journals and trade journals, plus articles on communication topics from related disciplines, 1915-present.Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.
- Project Muse This link opens in a new windowScholarly journals and books in the humanities and social sciences published by university presses; searchable by journal issue, author, and keyword, 1996-present.Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.
- Sage Journals This link opens in a new windowMore than 645 journals in business, humanities, social sciences, and science, technology and medicine, 1999-present.Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.
- ScienceDirect This link opens in a new windowFull-text scholarly journals and books in the sciences and the social sciences provided by Elsevier. Dates of coverage vary.Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.
- Statistics Sources This link opens in a new windowIndex to sources of statistical information.Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.
Academic Journals
The library provides access to the following journals through our databases.
Public Relations
- Journal of Public Relations ResearchThis journal presents research that builds public relations theory by examining our understanding of why organizations practice public relations as they do and by studying ways to conduct public relations more effectively.
- Public Relations ReviewThe Public Relations Review is the oldest journal devoted to articles that examine public relations in depth. Most of the articles are based on empirical research undertaken by professionals and academics in the field.
- Public Relations JournalPublic Relations Journal is a free, web-based, open-access, quarterly academic journal presented by the Public Relations Society of America and the Institute for Public Relations dedicated to offering the latest public relations and communication-based research. In June 2017, IPR combined its “Research Journal of IPR” with the PRSA “PR Journal.”
- Corporate CommunicationsDouble blind peer reviewed journal covering "issues arising from the increased awareness that an organization's communications are part of the whole organization, and that the relationship an organization has with its external publics requires careful management."
Advertising
- Journal of AdvertisingThe Journal of Advertising is devoted to the development of advertising theory and its relationship to practice.
- Journal of Advertising ResearchJournal published by the Advertising Research Foundation (ARF).
- Advertising & Society ReviewA scholarly journal devoted entirely to advertising and its relationship to society, culture, history, and the economy.
- Journal of Electronic Commerce ResearchJECR is a quarterly peer-reviewed (double blind) journal with both paper and electronic publication. It provides an international forum for researchers and professionals to share their knowledge and report new advances on all topics related to electronic commerce theories and applications.
- International Journal of AdvertisingThe International Journal of Advertising (IJA) includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC).
Marketing
- Journal of Consumer MarketingThe Journal of Consumer Marketing is written by practitioners, consultants and marketing academics and is edited for people in marketing who desire to develop further insight into how people behave as consumers worldwide.
- Journal of Consumer PsychologyThe Official Journal of The Society for Consumer Psychology.
- Journal of Consumer ResearchJournal of Consumer Research publishes scholarly research that describes and explains consumer behavior.
- Journal of Interactive MarketingPublishes "original research in interactive marketing."
- Journal of International MarketingAmerican Marketing Association's journal on global marketing issues.
- Journal of MarketingFlagship journal of the American Marketing Association.
- Journal of Marketing ResearchJMR concentrates on marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. This quarterly, peer-reviewed journal is published for technically-oriented research analysts, educators, and statisticians."
- International Journal of Research in MarketingThe International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners.
- Marketing Intelligence & PlanningAn edited journal that aims to "help practicing managers translate conceptual models and market place information into usable marketing plans."
- Marketing Letters"Marketing Letters: A Journal of Research in Marketing publishes high-quality, shorter papers on marketing, the emphasis being on immediacy and current interest."
- Marketing Science"Reviewed by prestigious scholars in the field of marketing science, articles often feature game theory, econometrics, multivariate analysis, econometric modeling, and choice models." Most recent year is available only in paper at library.
- Psychology & MarketingPsychology & Marketing publishes original research and review articles dealing with the application of psychological theories and techniques to marketing.
- Qualitative Market ResearchDouble-blind reviewed journal on qualitative market research.
- Advances in Consumer ResearchAdvances in Consumer Research, the proceedings of the Association for Consumer Research, can be searched and read at the association site.
- Journal of Product and Brand ManagementAll articles appearing in the Journal of Product & Brand Management are double-blind refereed.
- Journal of Public Policy and MarketingThe American Marketing Association's "forum for the research, findings, and discussion of marketing subjects related to business and government, including issues on nutrition and health, ethics and social responsibility, antitrust, privacy, and copyright and trademarks, as well as policy implications from the Federal Trade Commission and Food and Drug Administration.
- Journal of Retailing and Consumer ServicesDouble blind peer review journal for "theoretical and empirical research in the field of retail marketing.
- Journal of Services MarketingDouble-blind refereed articles on services marketing.
- Journal of Academy of Marketing ScienceJAMS is the official journal of the Academy of Marketing Science. JAMS is a literature-based, scholarly journal devoted to the dissemination of theory and research in the substantive domain of marketing.
- Creativity Research JournalCreativity Research Journal publishes scholarly research on creativity-- including the following approaches: behavioral, clinical, cognitive, cross-cultural, developmental, educational, genetic, organizational, psychoanalytic, psychometric, and social.
- European Journal of MarketingDouble blind reviewed articles on marketing topics.
- Industrial Marketing ManagementIndustrial Marketing Management provides in-depth case studies geared to the needs of marketing managers, executives and professors. An editorial review board of leading international scholars and practitioners assures a balance of theory and practical applications in all articles.
- Last Updated: Oct 9, 2024 11:37 AM
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