Public Relations

This journal presents research that builds public relations theory by examining our understanding of why organizations practice public relations as they do and by studying ways to conduct public relations more effectively.

The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth. Most of the articles are based on empirical research undertaken by professionals and academics in the field.

Public Relations Journal is a free, web-based, open-access, quarterly academic journal presented by the Public Relations Society of America and the Institute for Public Relations dedicated to offering the latest public relations and communication-based research. In June 2017, IPR combined its “Research Journal of IPR” with the PRSA “PR Journal.”

Double blind peer reviewed journal covering "issues arising from the increased awareness that an organization's communications are part of the whole organization, and that the relationship an organization has with its external publics requires careful management."

The Journal of Advertising is devoted to the development of advertising theory and its relationship to practice.

Journal published by the Advertising Research Foundation (ARF).

A scholarly journal devoted entirely to advertising and its relationship to society, culture, history, and the economy.

JECR is a quarterly peer-reviewed (double blind) journal with both paper and electronic publication. It provides an international forum for researchers and professionals to share their knowledge and report new advances on all topics related to electronic commerce theories and applications.

The International Journal of Advertising (IJA) includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC).

The Journal of Consumer Marketing is written by practitioners, consultants and marketing academics and is edited for people in marketing who desire to develop further insight into how people behave as consumers worldwide.

The Official Journal of The Society for Consumer Psychology.

Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior.

Publishes "original research in interactive marketing."

American Marketing Association's journal on global marketing issues.

Flagship journal of the American Marketing Association.

JMR concentrates on marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. This quarterly, peer-reviewed journal is published for technically-oriented research analysts, educators, and statisticians."

The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners.

An edited journal that aims to "help practicing managers translate conceptual models and market place information into usable marketing plans."

"Marketing Letters: A Journal of Research in Marketing publishes high-quality, shorter papers on marketing, the emphasis being on immediacy and current interest."

"Reviewed by prestigious scholars in the field of marketing science, articles often feature game theory, econometrics, multivariate analysis, econometric modeling, and choice models." Most recent year is available only in paper at library.

Psychology & Marketing publishes original research and review articles dealing with the application of psychological theories and techniques to marketing.

Double-blind reviewed journal on qualitative market research.

Advances in Consumer Research, the proceedings of the Association for Consumer Research, can be searched and read at the association site.

All articles appearing in the Journal of Product & Brand Management are double-blind refereed.

The American Marketing Association's "forum for the research, findings, and discussion of marketing subjects related to business and government, including issues on nutrition and health, ethics and social responsibility, antitrust, privacy, and copyright and trademarks, as well as policy implications from the Federal Trade Commission and Food and Drug Administration.

Double blind peer review journal for "theoretical and empirical research in the field of retail marketing.

Double-blind refereed articles on services marketing.

JAMS is the official journal of the Academy of Marketing Science. JAMS is a literature-based, scholarly journal devoted to the dissemination of theory and research in the substantive domain of marketing.

Creativity Research Journal publishes scholarly research on creativity-- including the following approaches: behavioral, clinical, cognitive, cross-cultural, developmental, educational, genetic, organizational, psychoanalytic, psychometric, and social.

Double blind reviewed articles on marketing topics.

Industrial Marketing Management provides in-depth case studies geared to the needs of marketing managers, executives and professors. An editorial review board of leading international scholars and practitioners assures a balance of theory and practical applications in all articles.