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Public Relations
Library material for Journalism majors concentrating in Public Relations.
Content type: Business journal articles. Description: ABI/INFORM is the library's largest online full-text business journal collection. 3,000 business periodicals - peer-reviewed journals, trade journals, business magazines, 1960 - present, including the Wall Street Journal, 1984 - present.
Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.
Scholarly journals from all academic disciplines - an excellent starting point for multidisciplinary research projects. 3,200 full-text journals. Coverage from 1975 to present.
Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.
Content Type: Business journal articles, company reports. Description: Peer-reviewed journals, trade journals, and business magazines. Company SWOT reports. Includes the Harvard Business Review, Volume 1 (1922) to present.
Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.
Content Type: Business journal articles, company reports. Description: Peer-reviewed journals, trade journals, and business magazines. Company SWOT reports. Includes the Harvard Business Review, Volume 1 (1922) to present.
Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.
Abstracts of articles and books on communication theory, interpersonal communication, mass communication, advertising and marketing, broadcasting, journalism, public opinion, and public relations. Coverage varies - earliest is 1915-present.
Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.
For full terms of use, please see the Electronic Resources Usage Policy (https://www.library.umass.edu/about-the-libraries/policies/electronic-resources-usage-policy/).
Scholarly journals and books in the humanities and social sciences published by university presses; searchable by journal issue, author, and keyword, 1996-present.
Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.
This journal presents research that builds public relations theory by examining our understanding of why organizations practice public relations as they do and by studying ways to conduct public relations more effectively.
The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth. Most of the articles are based on empirical research undertaken by professionals and academics in the field.
Public Relations Journal is a free, web-based, open-access, quarterly academic journal presented by the Public Relations Society of America and the Institute for Public Relations dedicated to offering the latest public relations and communication-based research. In June 2017, IPR combined its “Research Journal of IPR” with the PRSA “PR Journal.”
Double blind peer reviewed journal covering "issues arising from the increased awareness that an organization's communications are part of the whole organization, and that the relationship an organization has with its external publics requires careful management."
JECR is a quarterly peer-reviewed (double blind) journal with both paper and electronic publication. It provides an international forum for researchers and professionals to share their knowledge and report new advances on all topics related to electronic commerce theories and applications.
The International Journal of Advertising (IJA) includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC).
The Journal of Consumer Marketing is written by practitioners, consultants and marketing academics and is edited for people in marketing who desire to develop further insight into how people behave as consumers worldwide.
JMR concentrates on marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. This quarterly, peer-reviewed journal is published for technically-oriented research analysts, educators, and statisticians."
"Marketing Letters: A Journal of Research in Marketing publishes high-quality, shorter papers on marketing, the emphasis being on immediacy and current interest."
"Reviewed by prestigious scholars in the field of marketing science, articles often feature game theory, econometrics, multivariate analysis, econometric modeling, and choice models." Most recent year is available only in paper at library.
Psychology & Marketing publishes original research and review articles dealing with the application of psychological theories and techniques to marketing.
The American Marketing Association's "forum for the research, findings, and discussion of marketing subjects related to business and government, including issues on nutrition and health, ethics and social responsibility, antitrust, privacy, and copyright and trademarks, as well as policy implications from the Federal Trade Commission and Food and Drug Administration.
JAMS is the official journal of the Academy of Marketing Science. JAMS is a literature-based, scholarly journal devoted to the dissemination of theory and research in the substantive domain of marketing.
Creativity Research Journal publishes scholarly research on creativity-- including the following approaches: behavioral, clinical, cognitive, cross-cultural, developmental, educational, genetic, organizational, psychoanalytic, psychometric, and social.
Industrial Marketing Management provides in-depth case studies geared to the needs of marketing managers, executives and professors. An editorial review board of leading international scholars and practitioners assures a balance of theory and practical applications in all articles.