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The University of Massachusetts Amherst

MARKETNG 499 J/K Honors Case Study & Internship

Resources for Marketing Research

Key Library Databases

Journals & Articles

Steps to access Wall Street Journal articles in ABI/Inform Complete database:

  1. Click on the link above for the database ABI/Inform Complete. You must access this database via the library's subscription, otherwise you might encounter paywalls or blocked access. You can use the link in this guide, connect via other LibGuides, or from the Library's homepage: click on the Find & Borrow tab, then click Databases A-Z. 
  2. You may be prompted to enter your UMass Net ID and password.
  3. Click the  in the top left corner of the page and choose Publications.
  4. Type Wall Street Journal in the search box and click Search.
  5. Choose the first title in the results, Wall Street Journal, Eastern edition; New York, N.Y.

The coverage of this publication is for full-text articles from 1984 to present (including today's paper). When you click on the title, you are brought to a list of the current issue's contents. You can search within the publication using the search box and keywords of your choice to filter results.

Other databases of note for periodicals & journals: