MARKETNG 499 J/K Honors Case Study & Internship

Resources for Marketing Research

Librarian

Subjects: Accounting, Advertising, Business, Entrepeneurship, Finance, Hospitality & Tourism, Management, Marketing, Resource Economics, Sport Management

Key Library Databases

BCC Research This link opens in a new window
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Content type: Market research reports. Description: BCC reports analyze the industrial, pharmaceutical, and high technology marketplace. Industry focus: life sciences, advanced materials, manufacturing, chemical, engineering.
Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.
IBISWorld This link opens in a new window
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US Industry reports - current analysis of every US industry. Report chapters: Industry at a Glance, Performance, Outlook, Products & Markets, Competitive Landscape, Major Companies, Operating Conditions, Key Statistics.
Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.
MarketResearch.com Academic This link opens in a new window
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Market reports - focus on business/financial services, consumer goods, travel, food/beverage, agriculture, energy and resources, construction, biotechnology, diagnostics, healthcare, medical devices, pharmaceuticals, e-commerce, IT outsourcing, networking, and telecommunications.
Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.
Mergent Intellect This link opens in a new window
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This database features a deep collection of comprehensive worldwide business information, including information from Hoover's, First Research and the D&B Million Dollar Database. Includes detailed information on over 245 million businesses with contact information for executives, demographics and behavior types for US households, Nielsen Pop Fact reports, and global corporate family trees.
Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.
Mintel Academic This link opens in a new window
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1,000+ current consumer market reports - analyze consumer market drivers, market size, segmentation, consumer characteristics, supply structure, advertising, promotion, retail distribution. SECTORS: Automotive, beauty, fashion, financial services, food & drink, food service, health & wellness, household, leisure, entertainment, travel, tourism.
Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.
ScienceDirect This link opens in a new window
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Full-text scholarly journals and books in the sciences and the social sciences provided by Elsevier. Dates of coverage vary.
Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.

Journals & Articles

ABI/INFORM Complete This link opens in a new window
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Content type: Business journal articles. Description: ABI/INFORM is the library's largest online full-text business journal collection. 3,000 business periodicals - peer-reviewed journals, trade journals, business magazines, 1960 - present, including the Wall Street Journal, 1984 - present.
Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.

Steps to access Wall Street Journal articles in ABI/Inform Complete database:

Click on the link for the database ABI/Inform Complete. You must access this database via the library's subscription, otherwise you might encounter paywalls or blocked access. You can use the link in this guide, connect via other LibGuides, or from the Library's homepage: click on the Find & Borrow tab, then click Databases A-Z.
You may be prompted to enter your UMass Net ID and password.
Click the in the top left corner of the page and choose Publications.
Type Wall Street Journal in the search box and click Search.
Choose the first title in the results, Wall Street Journal, Eastern edition; New York, N.Y.

The coverage of this publication is for full-text articles from 1984 to present (including today's paper). When you click on the title, you are brought to a list of the current issue's contents. You can search within the publication using the search box and keywords of your choice to filter results.

Business Source Complete This link opens in a new window
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Content Type: Business journal articles, company reports. Description: Peer-reviewed journals, trade journals, and business magazines. Company SWOT reports. Includes the Harvard Business Review, Volume 1 (1922) to present.
Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.

Steps to access Bloomberg Businessweek articles in Business Source Complete database:

On the Library homepage, under Search the Libraries, click eJournals. Type "Bloomberg businessweek" into the box and click
A results list in Publication Finder will open up. Full Text Access to Bloomberg Businessweek is listed first, with the Libraries' active subscription available via the Business Source Complete database. Click the link.
You may be prompted to enter your UMass NetID and password.
The publication details will be shown in a window like this:

You can click on the link to search within this publication, or if you know which issue your article is in, you can click on one of the dates listed on the right-hand side of the page to view a particular issue.