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UMass Amherst Libraries

Public Relations

Library material for Journalism majors concentrating in Public Relations.

Finding Books, eBooks, Video, Articles, Archival Material & More

This is our all-in-one "discovery layer" called EBSCO Discovery Search (EDS) which searches across the 5 college library catalog, our local digital repositories, as well as many (not all) of our subscription databases.

 

Discover Search

 

 

To find out more about how to use EDS, check out these two short instructional videos
Discovery Search Part 1
Discovery Search Part 2

Finding Books, eBooks, and Video in the 5 Colleges

The Five College Library Catalog lists books, eBooks, reference books, videos, audio recordings, government documents, microforms, archives, and all other material owned by the UMass Libraries as well as Smith, Mt. Holyoke, Hampshire & Amherst College. Circulating books are arranged by call number in the stacks. Search for known items using "Title begins with..." or "Author" (last name, first name). Search for books on a topic using "Subject begins with..."  or "Subject keyword." To order books not available here, click the Request Item button in the book record, and enter your library barcode number.

Subject Searches
Like most U.S. academic libraries, the UMass Amherst Libraries uses the Library of Congress (LC) classification system of subject headings, each of which has a unique call number range. Public Relations is a subset of the Social Sciences (H) and can be in the subclass range (HD 28-70) Management. Industrial management. Within the HD range you might find these narrower topics useful.

Library of Congress Call # Subjects
HD49-49.5 Crisis management. Emergency management.
Inflation
HD58.7-58.95 Organizational behavior, change and
effectiveness. Corporate culture
HD59-59.6 Public relations. Industrial publicity
HD60-60.5 Social responsibility of business
HD61 Risk in industry. Risk management

Other Library Catalogs 
UMass Amherst students, staff and faculty can expand their research by searching other library catalogs and requesting material not available locally.

WorldCat
A catalog of most large U.S. libraries and many libraries in Canada, Japan and Europe. Create an Interlibrary Loan (ILLIAD) account to order books not held here. 

CWMars
Public and academic libraries in Central and Western Massachusetts, searchable together or individually, plus the catalog of the State Library of Massachusetts. 

Helpful Books for Public Relations Courses