MARKETNG 499 J/K Honors Case Study & Internship

Resources for Marketing Research

Resources for Boston Scientific Group

There are quite a few library resources where you can search for information about the marketing of medical devices directly to patients, generational digital consumer information, and trends and perceptions regarding obesity. I searched several keywords, as listed below, in a few article databases and found several articles that might be useful to you.

Keywords searched include: personalized medical device, weight loss, digital support, digital technology, obesity, bariatric surgery, telemedicine

Articles:

Found in the ProQuest Dissertations & Theses Global database:

Hult, M. (2020). Next in Bariatric Surgery : the Role of Lifestyle and Adequate Information to Improve Patients’ Quality of Life and Health (Order No. 28420829). Available from ProQuest Dissertations & Theses Global. (2494198889). http://silk.library.umass.edu/login?url=https://www.proquest.com/dissertations-theses/next-bariatric-surgery-role-lifestyle-adequate/docview/2494198889/se-2

Found in the PubMed database:

Beleigoli, A. M., Andrade, A. Q., Cançado, A. G., Paulo, M. N., Diniz, M. F. H., & Ribeiro, A. L. (2019). Web-Based Digital Health Interventions for Weight Loss and Lifestyle Habit Changes in Overweight and Obese Adults: Systematic Review and Meta-Analysis. Journal of medical Internet research, 21(1), e298. https://doi.org/10.2196/jmir.9609
Sacher, P. M., Fulton, E., Rogers, V., Wilson, J., Gramatica, M., Dent, J. E., Aarts, E. O., Eccleston, D., Greve, J. W., Palm-Meinders, I., & Chuttani, R. (2024). Impact of a Health Coach-Led, Text-Based Digital Behavior Change Intervention on Weight Loss and Psychological Well-Being in Patients Receiving a Procedureless Intragastric Balloon Program: Prospective Single-Arm Study. JMIR formative research, 8, e54723. https://doi.org/10.2196/54723

Found in ScienceDirect database:

Pedersen, M. B., Saxton, J., Birch, S., Villumsen, B. R., & Jensen, J. B. (2023). The use of digital technologies to support home-based prehabilitation prior to major surgery: A systematic review. SURGEON-JOURNAL OF THE ROYAL COLLEGES OF SURGEONS OF EDINBURGH AND IRELAND, 21(6), E305–E315. https://doi.org/10.1016/j.surge.2023.05.006
Rajeev, N. D., Samaan, J. S., Premkumar, A., Srinivasan, N., Yu, E., & Samakar, K. (2023). Patient and the Public’s Perceptions of Bariatric Surgery: A Systematic Review. Journal of Surgical Research, 283, 385–406. https://doi-org.silk.library.umass.edu/10.1016/j.jss.2022.10.061
Tarraga Marcos, M. L., Panisello Royo, J. M., Carbayo-Herencia, J. A., Rosich Domenech, N., Alins Presas, J., Castell Panisello, E., & Tárraga López, P. J. (2017). Application of telemedicine in obesity management. European Research in Telemedicine/La Recherche Européenne En Télémédecine, 6(1), 3–12. https://doi.org/10.1016/j.eurtel.2017.02.041

Below are suggestions for keyword searches in particular business databases.

Business Databases:

eMarketer
Market analysis and data with a focus on the Internet, digital marketing/advertising, mobile communication, e-commerce, social media, and emerging technologies. eMarketer is useful for understanding the growth and impact of the Internet, user demographics, consumer behavior, as well as for keeping up with new trends, such as social networking and mobile marketing.
Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.

This database should be useful in providing information about the digital landscape, in both healthcare and social media. Try a search in the box at the top of the page for "digital healthcare". Be sure to include the quotation marks in your search, as this indicates the words are searched together in combination, in a phrase. You can then narrow your focus once you have a full list of results.

GlobalData Explorer
Provides data on U.S. and foreign companies and 20+ industry sectors, SWOT analyses, global trends, product launches, social media analytics, case studies, market research and insights reports.

To access, open the link, then click on the button "IP Access" on the GlobalData login page.
Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.

This database is useful for learning about a particular company, such as Boston Scientific. Type the company name into the search box, and in the results, click on the "View more Companies" box. A list of matching results will appear on the next page. Choose your company and you will be able to learn more about their presence on social media and trending content on both Twitter/X and Reddit, as well as peers/competitors, SWOT analysis, acquisitions, financials, and much more.

You can also use this database to find out more information about trends in digital healthcare and bariatric surgery. A keyword search in the search box will provide a wealth of data and reports on global trends, industry research, the competitive landscape, and much more.

Mintel Academic
1,000+ current consumer market reports - analyze consumer market drivers, market size, segmentation, consumer characteristics, supply structure, advertising, promotion, retail distribution. SECTORS: Automotive, beauty, fashion, financial services, food & drink, food service, health & wellness, household, leisure, entertainment, travel, tourism.
Mintel no longer allows full PDF downloads of reports. Customized PPT downloads are still available and all of the same data and insights. Proxy users will need to create a profile to download.
Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.

In this database, you can find several resources that help answer the questions about generational demographics, customer perceptions, and trends. Try searches for keywords such as "weight management" and "obesity", filtering your results for different content types, generations, customer profiles, and more.

PsycINFO
Published by the American Psychological Association (APA), PsycINFO is the largest resource devoted to peer-reviewed journal literature in psychology, behavioral science and mental health - 2,500 journal titles indexed - 2.8 million records - 1887 to present.
Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.

This database utilizes keyword and subject searches to find relevant, scholarly articles about a particular topic or area of interest. For your research, we're interested in looking at patient perceptions around weight loss, weight control and obesity. A few keyword suggestions are: "weight management", "weight control", obesity, perceptions, attitudes, and beliefs. Here's a suggestion for a search: