MARKETNG 499 J/K Honors Case Study & Internship

Resources for Marketing Research

Resources for Boston Scientific Group

There are quite a few library resources where you can search for information about the marketing of medical devices directly to patients, generational digital consumer information, and trends and perceptions regarding obesity. I have found a couple of articles that might be useful to you, followed by suggestions for searches in particular library databases.

Articles:

Found in the ProQuest Dissertations & Theses Global database:

Boston, K. M. (2020). Perceived Barriers to Weight Management in Online Support Group: A Qualitative Descriptive Study (Order No. 28257294). Available from ProQuest Dissertations & Theses Global. (2469823236). http://silk.library.umass.edu/login?url=https://www.proquest.com/dissertations-theses/perceived-barriers-weight-management-online/docview/2469823236/se-2

Found in the PubMed database:

Daigle, K. M., Gang, C. H., Kopping, M. F., & Gadde, K. M. (2019). Relationship Between Perceptions of Obesity Causes and Weight Loss Expectations Among Adults. Journal of nutrition education and behavior, 51(1), 86–90. https://doi.org/10.1016/j.jneb.2018.08.015

Found in ScienceDirect database:

Rajeev, N. D., Samaan, J. S., Premkumar, A., Srinivasan, N., Yu, E., & Samakar, K. (2023). Patient and the Public’s Perceptions of Bariatric Surgery: A Systematic Review. Journal of Surgical Research, 283, 385–406. https://doi-org.silk.library.umass.edu/10.1016/j.jss.2022.10.061
Pearl, R.L., Wadden, T.A., Walton, K., Allison, K.C., Shaw-Tronieri, J., & Williams, N.N. (2019). Health and appearance: Factors motivating the decision to seek bariatric surgery. Surgery for Obesity and Related Diseases, 15(4), 636-642. https://doi-org.silk.library.umass.edu/10.1016/j.soard.2019.01.015

Databases:

Insider Intelligence This link opens in a new window
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Market analysis and data with a focus on the Internet, digital marketing/advertising, mobile communication, e-commerce, social media, and emerging technologies. Insider Intelligence is useful for understanding trends, user demographics, consumer behavior, and the growth and impact of digital technologies.
Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.

This database should be useful in providing information about the digital landscape, in both healthcare and social media. Try a search in the box at the top of the page for "digital healthcare". Be sure to include the quotation marks in your search, as this indicates the words are searched together in combination, in a phrase. You can then narrow your focus once you have a full list of results.

GlobalData Explorer This link opens in a new window
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Provides data on U.S. and foreign companies and 20+ industry sectors, SWOT analyses, global trends, product launches, social media analytics, case studies, market research and insights reports.

To access, open the link, then click on the button "IP Access" on the GlobalData login page.
Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.

This database is useful for learning about a particular company, such as Boston Scientific. Type the company name into the search box, and in the results, click on the "View more Companies" box. A list of matching results will appear on the next page. Choose your company and you will be able to learn more about their presence on social media and trending content on both Twitter/X and Reddit, as well as peers/competitors, SWOT analysis, acquisitions, financials, and much more.

You can also use this database to find out more information about trends in the endoscopy and endosurgery markets. A keyword search in the search box will provide a wealth of data on global trends, industry research, the competitive landscape, and much more.

Mintel Academic This link opens in a new window
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1,000+ current consumer market reports - analyze consumer market drivers, market size, segmentation, consumer characteristics, supply structure, advertising, promotion, retail distribution. SECTORS: Automotive, beauty, fashion, financial services, food & drink, food service, health & wellness, household, leisure, entertainment, travel, tourism.
Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.

In this database, you can find several resources that help answer the questions about generational demographics, customer perceptions, and trends. Try searches for keywords such as "weight management" and "obesity", filtering your results for different content types, generations, customer profiles, and more.

PsycINFO This link opens in a new window
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Published by the American Psychological Association (APA), PsycINFO is the largest resource devoted to peer-reviewed journal literature in psychology, behavioral science and mental health - 2,500 journal titles indexed - 2.8 million records - 1887 to present.
Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.

This databases utilizes keyword and subject searches to find relevant, scholarly articles about a particular topic or area of interest. For your research, we're interested in looking at patient perceptions around weight loss, weight control and obesity. A few keyword suggestions are: "weight management", "weight control", obesity, perceptions, attitudes, and beliefs. Here's a suggestion for a search: