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The University of Massachusetts Amherst

MARKETNG 499 J/K Honors Case Study & Internship

Resources for Marketing Research



It is important to properly cite your sources that you use in your research for various reasons:

  1. It acknowledges the work and contributions of other writers and researchers as related to your work.
  2. It shows that you are a responsible scholar who gives credit to other researchers and acknowledges their ideas.
  3. It shows to your readers that you have done proper research by listing the sources you used to gather information.
  4. It helps your reader to track down the sources you used by citing them accurately.
  5. It avoids plagiarism.

For your work in this course, you have been asked to use the APA reference citation style for both print and online resources. This style is used in economics and other social science disciplines. Here are a couple of style guides for examples of citing sources in the text of your paper and in a bibliography or reference list.

Another useful resource for APA reference citation style guidelines is this guide created by the library staff at Bentley University Library. 

Examples of Citations

Examples of Citations of Online Business Resources using APA 7th ed. (for your references list).

An Article with a DOI

Prashantham, S. (2021). Partnering with startups globally: Distinct strategies for different locations. California Management Review, 63(4), 123-145.

An Article without a DOI, from an Academic Database (such as ABI/Inform) or a Print Version

Cavusoglu, L., & Atik, D. (2021). Accumulating capital through social media: The transformative power of underrepresented fashion consumers. The Journal of Consumer Marketing, 38(5), 514-524.

IBISWorld Reports

Ristoff, J. (2021, September). Manufacturing in the US (US Industry NAICS Report 31-33). IBISWorld.

Al Bari, S. (2022, February). Solar Panel Installation (US Specialized Industry Report OD4494). IBISWorld.

IBISWorld. (2022, June). Industrial production index (US Business Environment Profiles Report B106).

GlobalData Explorer

GlobalData Explorer. (2023). Global renewable energy [Industry profile].

GlobalData Explorer. (2023). Tesla, Inc. [Company Summary].


Gallinari, M. (2021). Urban, rural and suburban lifestyles - US - 2021. Mintel Academic.

Hansen, K. (2021, November). Sustainability behaviors in online shopping - US - 2021. Mintel Academic.

Mintel Market Sizes. (2021). Household Cleaners - US.

Insider Intelligence (eMarketer)

Konstantinovic, D. (2022, August). TikTok is having trouble keeping up with its own growth. eMarketer.


Lavenda, O. (2022). Contemporary parenting and its association with parents’ well-being in the face of COVID-19: The mediating role of guilt. American Journal of Orthopsychiatry92(1), 11–17.

Citation examples adapted from:

Schemm, N., Dellenbach, M., Grisham, Z., Hageman, M., Tingle, N., Trowbridge, M., & Wheatley, A. (2020). APA 7th ed. citation for business sources.