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UMass Amherst Libraries

Public Health


As defined by, astroturfing is "organized activity that is intended to create a false impression of a widespread, spontaneously arising, grassroots movement in support of or in opposition to something (such as a political policy) but that is in reality initiated and controlled by a concealed group or organization (such as a corporation)."

News Articles about Astroturfing

Astroturfing can be used in a variety of ways. This is a sampling of news articles about different types of astroturfing campaigns.

Academic Research about Astroturfing

Academic research on astroturfing has also been conducted. Again, this is just a sample of what is out there.


Another type of disinformation is greenwashing: "expressions of environmentalist concerns especially as a cover for products, policies, or activities." (definition from Merriam-Webster.)