As defined by Merriam-Webster.com, astroturfing is "organized activity that is intended to create a false impression of a widespread, spontaneously arising, grassroots movement in support of or in opposition to something (such as a political policy) but that is in reality initiated and controlled by a concealed group or organization (such as a corporation)."
News Articles about Astroturfing
Astroturfing can be used in a variety of ways. This is a sampling of news articles about different types of astroturfing campaigns.
- Astroturfing: A Look Into Protests During COVID-19article from Spectrum News about protests in Texas
- Tobacco Tacticsprovides information on a variety of ways the tobacco industry has used astroturfing
- It's not easy to spot disinformation on Twitter. Here's what we learned from 8 political 'astroturfing' campaignsarticle from the Washington Post
Academic Research about Astroturfing
Academic research on astroturfing has also been conducted. Again, this is just a sample of what is out there.
- Survey on astroturfing awarenessstudents from the Polytechnic of Rijeka were surveyed about astroturfing
- Political Astroturfing on Twitter: How to Coordinate a Disinformation Campaignstudy of the South Korean National Information Service's disinformation campaign during the South Korean 2012 presidential election
- Astroturfing Global Warming: It Isn't Always Greener on the Other Side of the Fencestudy that examines the effectiveness of astroturf organizations in global warming context
Another type of disinformation is greenwashing: "expressions of environmentalist concerns especially as a cover for products, policies, or activities." (definition from Merriam-Webster.)
- Greenwashingarticle from Investopedia
- How can Consumers find out if a corporation is "greenwashing" environmentally unsavory practices?article from Scientific American
- Last Updated: Feb 20, 2023 1:59 PM
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