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UMass Library for Isenberg Online   Tags: subject  

A UMass Library guide to the online business research collection - available anytime, from anywhere in the world
Last Updated: Nov 17, 2016 URL: Print Guide RSS Updates
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Key service points for Isenberg Online - Answers to all your library service questions

Library Home Library Services Research Guides Book Catalog Databases A to Z E-Journal Locator SPIRE UMail  I  UMass Online

Hello Isenberg Online students worldwide.  I'm Mike Davis, UMass Business Librarian - on-call to help you navigate the Library's online business collection.  Get research support by email.

Key Service Points for Isenberg Online

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   Request a phone or online consultation.

  Get help with UMass NET ID accounts.

   Access E-Reserve course readings.


Quick start your library research - 5 key databases for Isenberg Online - These resources answer most business questions

3,000 business journals and magazines - 50 million articles, 1960s - present, including WSJ. US Industry reports -  the entire US economy segmented into 2,000 industry categories. Consumer market reports - consumer preference and trends, promotion strategy. Company reports - Company stra   tegy, performance, products, competitors and markets. Consumer reports and data for 200 + countries. Consumption and expenditure forecasts.

Additional resources for Isenberg Online - These databases are used daily by Isenberg students and faculty

Business Source Premier Business periodicals, articles Marketing trade journals, magazines, newspapers, plus company SWOT reports.
Corporate Affiliations Company Directory Corporate family tree (parents, subsidiaries, divisions). Confirm brand ownership.
ESG Manager on Campus Company reports Environmental, social & governance reports about the top 6,000 global companies.
Global Market Navigator Market share data compilation Market data, 60 countries - market size, share, segmentation - by brand and product.
LexisNexis Academic Daily newspapers, Broadcast news Trade journals, company reports, big city and regional daily newspapers.
MarketLine Analyst reports    Company, industry and market analysis - US, countries and global. Academic Market reports Current & archive reports. Consumer goods, drugs/treatment, manufacturing, lifestyle.
Mergent Online    Company finance, SEC reports Financials for all public companies worldwide, annual and SEC documents.
New York Times Online Daily newspaper The full NYT website at your desktop for free, licensed for UMass by the UMass Library.
Plunkett Research Center Market reports, data, directory Market data and analysis for 30 economic sectors.  Top companies, market rankings.
PolicyMap Population data visualization Map US demography and public policy impact - by US Census geography.
Product Launch Analytics New product profiles, indexes New product launches worldwide, consumer packaged goods. Food product trends.
ReferenceUSA Company directory Directory of all US businesses.  Search by geographic location, size and type of business.
Sport Business Research Network Time series data, articles, directory Sport markets - professional sports, sporting goods, attendance/participation rates.
Wall Street Journal Financial newspaper Full-text of every WSJ article, January 1984 to present.

New UMass Library databases - Business E-books, Career Guides, Data Maps, US Businesses, Sustainability

Business Career Planning 30,000 Business E-Books All US Businesses Sustainability Research Streaming Films Map the US Population
© 2016 University of Massachusetts Amherst.

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