This is the "Home" page of the "UMass Library for Isenberg Online" guide.
Alternate Page for Screenreader Users
Skip to Page Navigation
Skip to Page Content

UMass Library for Isenberg Online   Tags: subject  

Last Updated: Mar 23, 2017 URL: Print Guide RSS Updates
Home Print Page

Library services for Isenberg Online - Get answers to all your library research questions

Library Homepage All Databases A to Z Five-College Book Catalog Online Journal Locator Blackboard Learn     I  UMass Email  I  Go.UMass

Hello Isenberg Online students worldwide.  I'm Mike Davis, UMass Business Librarian - on-call to help you navigate the Library's online business collection. 

Key Library Services for Isenberg Online Students

  Chat now with a UMass Librarian.

   Submit a question by email.

   Request a phone or online consultation.

  Get help with UMass NET ID accounts.

   Access E-Reserve course readings.


Quick start your library research - Five key databases for Isenberg Online Students

3,000 business journal/magazines, 1960s - present, including WSJ US Industry reports -  current analysis of every US industry 1,000 current consumer market reports - all consumer markets
Company reports - performance, strategy,  products, competitors
Consumer reports & data for 200 countries - consumption, expenditure

More library resources - These databases are used daily by Isenberg students and faculty

       Database Name
       Publication Type
Business Source Premier Business journal articles Research journals, trade journals, magazines, newspapers, plus company SWOT reports.
Corporate Affiliations Company Directory Corporate family tree (parents, subsidiaries, divisions). Brand ownership, executive compensation.
eMarketer Market reports, data Focus on the Internet, digital marketing, mobile communication, social media, emerging technologies.
ESG Manager on Campus Company reports Environmental, social & governance performance of the top 30,000 global companies.
Global Market Navigator Market share data Market data, 60 countries - market size, share, segmentation - by brand and product.
Hospitality/Tourism Complete Business journal articles Hospitality/tourism journals and trade publications, e.g., Journal of Sustainable Tourism.
MarketLine Country reports    Global industry and consumer market analysis. Current reports for every country. Academic Market reports Current & archive reports. Consumer goods, drugs/treatment, manufacturing, lifestyle.
Mergent Online    Company finance, SEC reports Financials for all public companies worldwide, annual and SEC documents.
Mintel Trends Trend-spotting tool Global consumer trends happening now - analyzes changes in culture, society, brands and markets. 
New York Times Online Daily newspaper The full NYT website at your desktop for free, licensed for UMass by the UMass Amherst Library.
PolicyMap Public policy data maps Map US demography and public policy impact - by US Census geography.
Product Launch Analytics New product launches New product launches worldwide, consumer packaged goods. Food product trends.
ProQuest Enterpreneurship Tools for entrepreneurs Focus on entrepreneurship - journals, magazines, cases, plans, forms, templates, e-books, video clips.
ReferenceUSA Company directory Directory of all US businesses.  Search by geographic location, size and type of business.
SAGE Business Researcher Topical reports Business policy reports, data, expert views - newsworthy and controversial business topics.
Sports Market Analytics Sports business data Sport markets - professional sports, sporting goods, attendance/participation rates. Formerly SBRnet.
Wall Street Journal US financial newspaper Full-text of every Wall Street Journal article, January 1984 to present.

Streaming to your desktop - the library's streaming collection: FILMS ON DEMAND - MEF COLLECTION - KANOPY - PBS DOCUMENTARIES

Films on Demand - Oscar, Emmy, and Peabody award–winning documentaries, including 2,500 business documentaries.
MEF Collection - encourages critical thinking about the social, political, & cultural impact of American mass media. Kanopy - Documentaries, art house and independent films.  Films from 118 countries. Stream to your desktop or the classroom.
PBS Video Collection - including American Experience, American Masters, Frontline,  & Nova.

© 2016 University of Massachusetts Amherst.

Loading  Loading...