MARKETNG 437 International Marketing
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Market/Industry Research
Data complied from the World Bank offering household consumption data.
- FitchConnect This link opens in a new windowA comprehensive credit analytics and macro intelligence platform that provides country risk ratings, macroeconomic analyses and forecasts, industry overviews and market reports. Coverage of over 200 global markets and major industry sectors, with an emphasis on economic and political risk analysis and forecasts, as well as historical data, daily analysts' views, and news reports and developments across global economies.Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.
- GlobalData Explorer This link opens in a new windowProvides data on U.S. and foreign companies and 20+ industry sectors, SWOT analyses, global trends, product launches, social media analytics, case studies, market research and insights reports.
To access, open the link, then click on the button "IP Access" on the GlobalData login page.Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password. - Insider Intelligence This link opens in a new windowMarket analysis and data with a focus on the Internet, digital marketing/advertising, mobile communication, e-commerce, social media, and emerging technologies. Insider Intelligence is useful for understanding trends, user demographics, consumer behavior, and the growth and impact of digital technologies.Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.
- Mintel Market Sizes This link opens in a new windowMarket share data for 30 countries - market size, market share and forecast data for thousands of consumer goods categories worldwide - alcoholic drinks, beauty, personal goods, toiletries, food & beverage, food service, household, clothing, pharmaceuticals, automotive, footwear, consumer electronics, travel, media, personal finance, retail, telecommunications.Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.
- Last Updated: Apr 3, 2024 11:00 AM
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