MARKETNG 437 International Marketing
Contact Information
Market/Industry Research
Data complied from the World Bank offering household consumption data.
- BMI Research Experience This link opens in a new window
Covering 200+ markets and 20+ industries, BMI provides systematic, independent, and data-driven market insights, analysis and forecasts, identifying trends, country risk ratings, and business and political developments across global economies.
Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.
- GlobalData Explorer This link opens in a new windowProvides data on U.S. and foreign companies and 20+ industry sectors, SWOT analyses, global trends, product launches, social media analytics, case studies, market research and insights reports.
To access, open the link, then click on the button "IP Access" on the GlobalData login page.Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password. - eMarketer This link opens in a new window
Market analysis and data with a focus on the Internet, digital marketing/advertising, mobile communication, e-commerce, social media, and emerging technologies. eMarketer is useful for understanding the growth and impact of the Internet, user demographics, consumer behavior, as well as for keeping up with new trends, such as social networking and mobile marketing.
Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.
- Mintel Market Sizes This link opens in a new windowMarket share data for 30 countries - market size, market share and forecast data for thousands of consumer goods categories worldwide - alcoholic drinks, beauty, personal goods, toiletries, food & beverage, food service, household, clothing, pharmaceuticals, automotive, footwear, consumer electronics, travel, media, personal finance, retail, telecommunications.Available on campus to all, or off-campus to UMass Amherst students, staff and faculty with an UMass Amherst IT NetID (user name) and password.
- Last Updated: Mar 10, 2025 6:11 PM
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