This is the "Home" page of the "Trend Research: Culture, Consumer & Business Trends" guide.
Alternate Page for Screenreader Users
Skip to Page Navigation
Skip to Page Content

Trend Research: Culture, Consumer & Business Trends  

Last Updated: Oct 5, 2016 URL: Print Guide RSS Updates
Home Print Page

Trend Research: Orientation to the UMass Library trend collection

Welcome UMass trend researchers - The library's trend research collection is on your desktop!

TREND (N): A change in people's mindsets or behavior

These library tools and collections are designed to support global consumer, culture and market trend research. 

  Mintel Trends - Trendspotting reports - 80 current global trends defined and analyzed.

  Mintel Academic - Market reports - analyze current markets, consumer behavior, and product preference.

  IBISWorld - Industry reports - identify trends and forecasts for every United States industry.

  ABI/INFORM Complete - Business journals - 3,000 full-text business journals - identify trends through articles.

  eMarketer - analyze trends in online and mobile consumer behavior, e-business, social media, new tech.

Research Support - Business Librarian -  Mike Davis - Ask any question about using the UMass Library.


  Chat now

  Email a question

Request consultation

  Reference Desk Hours

  Call Desk: 413-545-0150


Mintel Trends - Current global trend-spotting reports

 Trend categories analyzed by Mintel Trends:

  Sector: automotive, beauty, clothing, footwear, drink, financial, food, home, leisure, entertainment, personal care, retail, technology, travel.

  Demographic: 50-64 year-olds, affluent, kids, men, millennials, multicultural, parents, seniors (65+), singles, teens, women.

  Theme: authenticity, connectivity, convenience, diversification, environmental, health/wellness, individuality, power & influence, safety, privacy, work & play.


More library tools and collections for trend research - ABI/INFORM, IBISWorld, Mintel Academic, Product Launch Analytics, E-Marketer

3,000 full-text business journals - Study trends through journal, magazine and newspaper articles.
Current, in-depth industry analysis - identify change in more than 800 US industries. Five year forecasts. 
In-depth consumer analysis - Trends for specific consumer products and services.
New product launches worldwide - food, beverage, cosmetics - any products sold in supermarkets.
E-consumer trends - internet, digital marketing, social media, emerging technologies.
© 2016 University of Massachusetts Amherst.

Loading  Loading...