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Trendspotting: Culture, Consumer & Business Trends

Trending: The Library's trendspotting collection

Welcome UMass trend researchers. Use these library resources to track global consumer mindsets and behaviors. Identify trends happening now or unfolding in the near future. Mintel Trends is the library's key trend resource. Additional trend resources are listed in the left column.  More insight - review the Mintel Trends User Guide.

Get help:  Contact Business Librarian Mike Davis for help with US or global trend research assignments.  For immediate service, UMass librarians are on-call - Chat Now.

TREND (N): A change in people's mindset or behavior


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About Mintel and Mintel Trends

Mintel is the world's leading market intelligence agency, with offices in London, Chicago, Shanghai, Belfast, Kuala Lumpur, Mumbai, Dusseldorf, New York, Sao Paulo, Singapore, Sydney, Tokyo, and Toronto. Mintel tracks new product launches and consumer trends in 34 countries.

Mintel Trends focus on consumer markets, demographic groups and lifestyle themes:

Visualize trend connections with Mintel Trendscapes

TRENDSCAPE is a brainstorming tool to explore the connections between trend content. Trendscape uses bubble visualization to show the closeness of connections between trends and consumer behavior. The closer the bubbles the more relevant the connection. You can move bubbles, redefine the trendscape, and download trend snapshots. More insight - review the Mintel Trends User Guide.