Trend Research: Orientation to the UMass Library trend collection
Welcome UMass trend researchers - The library's trend research collection is on your desktop!
TREND (N): A change in people's mindsets or behavior
These library tools and collections are designed to support global consumer, culture and market trend research.
Mintel Trends - Trendspotting reports - 80 current global trends defined and analyzed.
Mintel Academic - Market reports - analyze current markets, consumer behavior, and product preference.
IBISWorld - Industry reports - identify trends and forecasts for every United States industry.
ABI/INFORM Complete - Business journals - 3,000 full-text business journals - identify trends through articles.
eMarketer - analyze trends in online and mobile consumer behavior, e-business, social media, new tech.
Research Support - Business Librarian - Mike Davis - Ask any question about using the UMass Library.
Call Desk: 413-545-0150
Mintel Trends - Current global trend-spotting reports
Trend categories analyzed by Mintel Trends:
Sector: automotive, beauty, clothing, footwear, drink, financial, food, home, leisure, entertainment, personal care, retail, technology, travel.
Demographic: 50-64 year-olds, affluent, kids, men, millennials, multicultural, parents, seniors (65+), singles, teens, women.
Theme: authenticity, connectivity, convenience, diversification, environmental, health/wellness, individuality, power & influence, safety, privacy, work & play.
More library tools and collections for trend research - ABI/INFORM, IBISWorld, Mintel Academic, Product Launch Analytics, E-Marketer
|ABI/INFORM COMPLETE||IBISWORLD REPORTS|| MINTEL ACADEMIC
||PRODUCT LAUNCH ANALYTICS||E-MARKETER|
|3,000 full-text business journals - Study trends through journal, magazine and newspaper articles.
||Current, in-depth industry analysis - identify change in more than 800 US industries. Five year forecasts.
||In-depth consumer analysis - Trends for specific consumer products and services.
||New product launches worldwide - food, beverage, cosmetics - any products sold in supermarkets.
||E-consumer trends - internet, digital marketing, social media, emerging technologies.