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UMass Amherst Libraries

MARKETNG 499 Honors Case Study/Internship

UMass Amherst Library Business Collection


Welcome UMass Business Students!

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Collection Types. Scholarly - peer reviewed journals, dissertations, e-books, conference proceedings and more.  Professional - trade journals and magazines, business newspapers, company directories, data sets, data maps and current high-value report collections - company, industry and market reports.

Key Library Databases for Client Projects

Key Reports from Library Databases

Newell--Yankee

  • Mintel Academic: Fragrances US September 2018; Shopping for Household Care Products 2019.
  • IBISWorld: Candle Manufacturing in the US; Online Home Furnishing Sales in the US; Online Designer Clothing Sales in the US.
  • MarketResearch.com Academic: Home Organization Products: United States; E-commerce: United States
  • ABI/INFORM Complete: Find relevant articles, search: candles AND ecommerce. Sort results by relevance, filter location U.S. Also search "interior design" AND online shopping. Sort results by relevance, filter location U.S.

Carvel

  • Mintel Academic: Ice Cream and Frozen Novelties May 2019; Fast Casual Restaurants February 2019; Dining Out in 2019.
  • IBISWorld: Ice Cream Production in the US; Ice Cream & Gelato Store Franchises in the US; Ice Cream Stores in the US.
  • MarketResearch.com Academic: Online Grocery Shopping in the US, 2nd edition; Ice Cream and Frozen Desserts in the US, 9th edition.
  • ABI/INFORM Complete: Find relevant articles, search: "ice cream" as a subject term AND delivery. Sort results by relevance. Also search restaurant AND online ordering. Sort results by relevance, filter location U.S.

Protect Our Breasts

  • Mintel Academic: Lifestyles of Multicultural Young Adults November 2017; Marketing to Gen Z May 2019; Analyst Insight: How Brands can Join the Women's Health Conversation June 2019.
  • IBISWorld: Social Networking Sites in the US; Civic, Social & Youth Organizations in the US.
  • MarketResearch.com Academic: Looking Ahead ot Gen Z: Demographic Patterns and Spending Trends; African Americans: Demographic and Consumer Spending Trends, 10th Edition.
  • ABI/INFORM Complete: Find relevant articles, search: "non profit" AND "breast cancer". Sort results by relevance, filter location U.S.