Market Research
A guide to the online market research collection at the UMass Amherst Libraries
Market Research Collection - UMass Amherst Libraries
Welcome Students The Library's market research collection is online - ready to utilize in homework assignments and class projects. Market research databases are listed A to Z by title below. Research Support Get help with market research - contact Mike Davis, Business Librarian, jmdavis@library.umass.edu, or chat now, or submit a consultation request. Quick Start your Research Roll over the node map at right to identify the best "get started" databases. Click to connect. W.E.B DuBois Library UMass Amherst |
Market Research Databases at the UMass Amherst Libraries
TITLE | PUB | PUBLICATION TYPE | DESCRIPTION |
ABI/INFORM Complete | Business periodicals, articles | Largest business journal collection, 3,000 titles, scholarly & trade, magazines, 1960-. |
Ad$pender | Ad expenditure compilation | Ad spending by company and brand, across all media. |
Advertising Red Books | Directory - Ad agencies, advertisers | Search by name, location, agency specialty, clients, brands. |
American Decades | Academic encyclopedia | Every decade since 1900: Business, economy, fashion, lifestyle, trends, media. |
American Marketplace | Statistical compilation | Spending patterns and trends from the 2010 US Census of Population. |
Best Customers | Statistical compilation | Analyzes household sending by product type. Identify target markets. |
Business Source Premier | Business periodicals, articles | Marketing trade journals, magazines, newspapers, plus company SWOT reports. |
Cities of the United States | Statistical compilation | Hard-to-locate city data, fastest growing. Historical, political, commercial profiles. |
Corporate Affiliations | Company Directory | Corporate family tree (parents, subsidiaries, divisions). Confirm brand ownership. |
Countries and their Cultures | Academic encyclopedia | Consumer culture, history, ethnic relations, political culture, sex roles, food, economy. |
Directory of Print & Broadcast Media | Media directory listing | Locate print/broadcast media outlets by name, location, format, ad rates. |
Encyclopedia of Marketing Campaigns | Ad campaign essays | Profiles innovative campaigns for major brands. Analyzes effectiveness, target market. |
Encyclopedia of Sports Marketing | Academic encyclopedia | Eight-hundred essays illustrate and explain sport management and marketing topics. |
Faulkner Advisory on IT Studies | IT market reports | IT infrastructure, telecom., wireless, networks, security, internet. Product reviews. |
First Research | Industry research reports | Brief reports on 600 US industries, from a market analysis perspective. |
Freedonia Focus | Consumer market reports | Assessment and outlook for US industries. Trends, opportunities, strategies. |
Global Market Navigator | Market share data compilation | Market data, 60 countries - market size, share, segmentation - by brand and product. |
IBISWorld Market Industry Reports | Industry reports | Current reports - all US industries: past, present, future performance. 5 yr. forecast. |
iPOLL Databank | statistical compilation, polling data | Time-series data, 500,000 public opinion survey questions, 80 polling organizations. |
Local Media Audience Analysis | MSA consumer data | Compare/contrast demographics and lifestyles for 200 + media markets. |
MarketLine (new) | Market reports | Company, industry and market analysis - US, countries and global. |
Marketresearch.com Academic | Market reports | Current & archive reports. Consumer goods, drugs/treatment, manufacturing, lifestyle. |
Mintel Oxygen | Market reports | Consumer markets: retailing, technology, consumer goods, food, travel, lifestyles. |
Passport | Time-series data, market reports | Consumer consumption and expenditure data for 205 countries, five-year forecasts. |
Plunkett Research Center | Market reports, data, directory | Market data and analysis for 30 economic sectors; top companies, market rankings |
PolicyMap (new) | Population data visualization | Map US demography and public policy impact - by an US Census geography. |
Product Launch Analytics | New product profiles, indexes | New product launches worldwide, consumer packaged goods. Food product trends. |
RKMA Market Research Handbooks | Market reports | Book-length analysis of key hospitality, sports, retail and healthcare markets. |
Sport Business Research Network | Time series data, articles, directory | Sport markets - professional sports, sporting goods, attendance/participation rates. |
Simmons OneView | National Consumer Study data | Data-mine consumer preference and opinion. Plan marketing strategy. |
SimplyMap | Mapping, market visualization | Map application. Thematic maps, map census geography to 2,000 consumer variables. |
Social Explorer | Mapping, population visualization | Map the US Census, 1790-2010, American Community Survey, Save any map to PDF. |
Sports Market Place Directory | Directory, sport organizations | Find sport organizations: teams, media, sponsors, events, manufacturers, retailers |
SRDS Advertising Source | Directory, advertising rates | Directory - national advertisers. Business/consumer magazines, newspapers, radio. |
. |
- Last Updated: Jul 8, 2019 12:13 PM
- URL: https://guides.library.umass.edu/markets
- Print Page