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MARKET RESEARCH - INTRODUCTION
Library resources are listed in four categories: 1) market reports; 2) market data compilations; 3) news articles; and 4) government resources. For help with market research, contact Mike Davis, Business Librarian. Market research tips:
1. Start your research with market reports. Mintel, MarketResearch.com (consumer markets); FAITS, Forrester (technology markets); First Research, IBISWorld (industry perspective).
2. Gather market data. GMID (consumer expenditure/consumption by country); Market Share Reporter (market share); iPOLL Databank (polls, public opinion); SBRNet (sporting goods/sports participation); LexisNexis Statistical (index to data publications).
3. Locate recent news articles about markets. Business journal databases contain full-text articles about markets, consumer, products, and advertising. Start with ABI/Inform Global or Business Source Premier.
MARKET REPORTS - CONSUMER, BUSINESS & TECHOLOGY MARKETPLACE
| DataMonitor Market Reports | In Business & Company Resource Center - Go to Advanced Search - Industry Overviews. |
| Faulkner Advisory - IT Studies | IT infrastructure, telecom, wireless, data networks, convergence, security, internet. |
| Forrester Research | Focus on internet markets - business applications and consumer retailing. Decision tools. |
| First Research | Analysis from a market strategy perspective. Screen industries by performance. |
| IBISWorld Reports | Industry focus - market characteristics, segments, market share, competitors, forecasts. |
| ISI Emerging Markets | Markets in 85 emerging market countries. Choose a country, select the Research tab. |
| MarketResearch.com | Manufacturing, computers, electronics, finance, food, healthcare, drugs, retailing, telecom. |
| Mintel Reports | Retail markets, technology, consumer lifestyle, hospitality, leisure and tourism markets. |
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MARKET DATA COMPILATIONS
| Business Rankings Annual | In Business & Company Resource Center - Advanced Search, select Rankings. |
| DemographicsUSA County Edition | Demographics & spending potential for US Counties. Du Bois Ref HC110.C6.S852. |
| Editor & Publisher Market Guide | Market data for all U.S. cities with daily newspapers. In Du Bois Ref. HF5905.E38. |
| Global Market Information Database | Market and lifestyle data for 205 countries. Data from 1977, forecasted to 2015. |
| iPOLL Databank | Public opinion polls conducted in the US since 1940, from 150 survey organizations. |
| Lifestyle Market Analyst | Demographic/lifestyle profiles for 211 DMAs. Du Bois Ref. HF5415.33.U6.L54. |
| LexisNexis Statistical | Index to statistics published by the U.S. government, state governments, NGOs. |
| Market Share Reporter | In Business & Company Resource Center - Advanced Search, select Rankings. |
| Sport Business Research Network | Sporting goods purchases, sports participation, pro sport attendance. Annual 1993-. |
MARKET NEWS ARTICLES - FROM TRADE JOURNALS AND BUSINESS MAGAZINES
| ABI/Inform Global | Trade journals and business magazines, current plus archive, 3,000 journals, 1971-. |
| ABI/Inform Dateline | City & regional business newspapers - for hard-to-find local news, 1980s -. |
| ABI/Inform Trade & Industry | Comprehensive full-text trade journal library, 1975-. |
| Business Source Premier | The library's largest full-text collection of trade journals and magazines, 1965-. |
| LexisNexis Academic | Daily newspapers, newsletter, news wires, and TV/radio broadcast transcripts. |
| Massachusetts Newsstand | Daily newspapers from eight Massachusetts cities, plus weekly business newspapers. |
| Regional Business News | Regional business newspapers from regions and cities across the US. |
| Springfield Republican | Daily business news for Western Massachusetts - Hampden & Hampshire counties. |
| Wall Street Journal | Full-text of every Wall Street Journal article from 1889 to present. |
GOVERNMENT RESOURCES
| American Community Survey | Ongoing survey of American household demographics and lifestyles, from Census Bureau. |
| American Factfinder | U.S. Census of Population & House; Economic Census, Bureau of Census homepage. |
| Commonwealth Communities | Data profiles for every Massachusetts community, from Massachusetts government. |
| Consumer Expenditure Survey | American expenditures on food, housing, transport, education, healthcare, from the BLS. |
| County and City Data Book | Demographic data on all US counties and cities, published annually by Census Bureau. |
| County/ZIP Business Patterns | Economic, industry and employment data by U.S. County, from Census Bureau. |
| FedStats | Clearinghouse for all U.S. Government agency statistical publications. |
| State & Metro Area Data Book | Demographic data on states/metropolitan areas, published annually by Census Bureau. |
| Statistical Abstract of the U.S. | Statistics on US social, political, economic conditions, published annually since 1878. |
LIBRARY LINKS
UMASS LINKS
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