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COMPANY RESEARCH - INTRODUCTION
Library resources are listed in three categories: 1) company reports; 2) journal/magazine articles; 3) company directories. For help with company research, contact Mike Davis, Business Librarian, jmdavis@library.umass.edu. Quick start tips:
| 1. | Get the big picture first - retrieve company reports. Hoover's (brief facts), Mergent (annual reports), BCRC (company histories), Datamonitor (SWOT analysis), S&P, Morningstar, Value Line (stocks). |
| 2. | Update findings with news articles. Retrieve current trade journal articles from ABI/Inform Global, Business Source Premier or LexisNexis Academic. |
| 3. | Create company lists with directories. Use directories to identify business customers, competitors, and suppliers: ReferenceUSA, D&B Million Dollar Database, CorpTech (technology companies), Corporate Affiliations (family tree). |
COMPANY REPORTS - Company history, operations, products, revenues, competitors, leadership
| DataMonitor SWOT Reports | Company strengths, weaknesses, opportunities, threats. SWOT reports in right column. |
| Directory of Company Histories | Company histories - select Advanced Search, then "Histories" from drop-down menu. |
| Hoover's Company Profiles | Brief reports - 14,000 companies - background, products, revenues, competitors. |
| IBISWorld Reports | Industry analysis - current performance of major companies within their industries. |
| Mergent Online | Financial analysis - public companies worldwide. 15 yrs. financials/ratios. SEC filings. |
| Mintel Reports | Market analysis - market strategy of major retailer - target market and advertising. |
| Morningstar Research Center | Mutual fund and stock analysis and data. Industry aggregates. |
| S&P Stock Reports | Investment analysis - current public company financial performance. Investment advice. |
| Value Line Investment Survey | Information and investment advice on 1,700 stocks in 100 industries. |
JOURNAL ARTICLES - Current news on company performance and decision-making
| ABI/Inform Global | Trade journals and business magazines, current plus archive, 3,000 journals, 1971-. |
| ABI/Inform Dateline | City & regional business newspapers - for hard-to-find local news, 1980s -. |
| ABI/Inform Trade & Industry | Comprehensive full-text trade journal library, 1975-. |
| Business Source Premier | The library's largest full-text collection of trade journals and magazines, 1965-. |
| LexisNexis Academic | Daily newspapers, newsletter, news wires, and TV broadcast transcripts. |
| Massachusetts Newsstand | Daily newspapers from 8 Massachusetts cities, plus weekly business newspapers. |
| Regional Business News | Regional business newspapers from regions and cities across the US. |
| Springfield Republican | Daily business news for Western Massachusetts - Hampden & Hampshire counties. |
| Wall Street Journal | Full-text of every Wall Street Journal article from 1889 to present. |
COMPANY DIRECTORIES - Locate companies by type of business, location or size
| American Firms in Foreign Countries | Directory of U.S. firms with substantial overseas subsidiary or branches. |
| Corporate Affiliations | Corporate family tree for 200,000 US and international companies. |
| CorpTech Directory | Directory of U.S. technology manufacturers. Detailed product-level indexing. |
| D&B Million Dollar Database | Directory of U.S. companies with $5 million + sales or 65 + employees. |
| Foreign Firms in the United States | Directory foreign firms with U.S. operations, subsidiaries, or branches. |
| ISI Emerging Markets | Directories for companies in 85 emerging market countries. |
| ReferenceUSA | Directory of 14 million U.S./Canadian businesses Search by type/location. |
LIBRARY LINKS
UMASS LINKS
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