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COURSE GUIDE - APPLIED MARKETING FOR THE GREEN INDUSTRY
Welcome PLSOILIN 397M students! This guide is designed to help you conduct research for your marketing plan. The Library's green marketing collection includes current industry and market reports, marketing journals, magazines and newspapers, green company directories, and geographic market profiles. For help with market research, contact Mike Davis, Business Librarian.
| Featured Database |
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About IBISWorld Reports: IBISWorld publishes 700 current reports on every U.S. industry. Each report provides key statistics, market size, product segments, industry conditions, major players, performance analysis, and 5-year forecasts. |
TRADE JOURNAL, MAGAZINE & NEWSPAPER ARTICLES
 ABI/Inform Global. Scholarly/trade journals, business magazines. Indexes technology management journals, 1971-. |
| Business Source Premier. Scholarly/trade journals, business magazines. 8,000 titles indexed, 1965-. |
| LexisNexis Academic. U.S. daily newspapers, plus industry and product-level trade journals, 1960s-. |
| LexisNexis Environmental. Environmental news articles from trade journals, magazines, newspapers & law reviews. |
INDUSTRY REPORTS
| IBISWorld Reports. Analysis, statistics, segments, competitors, current performance, 5-year forecasts. |
| Encyclopedia of American Industries. Brief reports. Select ADVANCED SEARCH, then INDUSTRY OVERVIEWS. |
| S&P Industry Surveys. From Standard & Poor's - macro-level analysis of economic sectors. Select COMPANY tab. |
MARKET REPORTS - PRODUCT-LEVEL ANALYSIS OF CONSUMER PREFERENCE
| Mintel Reports. Reports on retailing, food, lifestyles, technology, and tourism. Consumer analysis and product promotion. |
| MarketResearch.com Academic. Reports on consumer goods, food/beverage, life science, technology, media. |
| Forrester Research. Reports on technology markets and e-commerce. Focus on application of technology. |
| Encyclopedia
of Major Marketing Campaigns. Profiles 475 notable advertising campaigns
of the 20th & 21st centuries. |
COMPANY DIRECTORIES - IDENTIFY CUSTOMERS, COMPETITORS, SUPPLIERS
| BuildGreen Database. Directory of 2,000 environmentally preferable companies and their products. Product-level indexing. |
| ReferenceUSA. Directory of 14 million U.S. businesses; Create lists of companies by type of business, location, size. |
REFERENCE BOOKS - IN THE DU BOIS LIBRARY - LEARNING COMMONS
Lifestyle Market Analyst. Demographic and lifestyle profiles
for 211 Designated Market Areas. Covers 68 lifestyle types including
home life, investing and money, sports, hobbies, and high-tech
activities. Location: Du Bois Reference Desk, Ref. HF5415.33.U6.L54.
Editor & Publisher Market Guide. Business and demographic data on 1,600 U.S. daily newspaper cities. Includes spending data and demographic trends. Location: Du Bois Reference Collection, Ref. HF5905.E38.
YOUR LIBRARIAN |
W.E.B. Du Bois Library
jmdavis@library.umass.edu
Voice 413.545.6822
Fall 2008 Reference Desk Service
Mon. 12:30-2:00 DuBois Ref.
Tues. 10:30-12:30 ISOM Rm 213
Thurs. 10:30-12:30 DuBois Ref.
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